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=="Computer metaphor"== ...s as those found in digital computing.<ref name="BS" /> While the computer metaphor draws an analogy between the mind as software and the brain as hardware, CT ...

...e concept of techno''rationalism'', targeted by [[Critical theory|critical theorists]] such as [[Theodor W. Adorno]] and [[Herbert Marcuse]].<ref>Marcuse, Herbe .... ''Designing Information Technology in the Postmodern Age: From Method to Metaphor''. Cambridge, Massachusetts: MIT Press.</ref><ref>Coyne, Richard. 2005. ''C ...

* Lodge, D., ''The Modes of Modern Writing: Metaphor, Metonymy, and the Typology of Modern Literature'', 1977. [[Category:Communication theorists]] ...

Of particular interest to media/communication theorists are questions regarding the social and cultural formations associated with ...|last2=Duncan |first2=James S. |title=Writing Worlds: Discourse, Text and Metaphor in the Representation of Landscape |publisher=Routledge |location=London |y ...

...word is a [[portmanteau]] of "information" and "epidemic" and is used as a metaphor to describe how misinformation and disinformation can spread like a virus f ...pointed out that the focus of the infodemic has often been on "conspiracy theorists and snake-oil salesmen", largely ignoring the at times problematic actions ...

...Roger A. Salerno, ''Beyond the enlightenment: lives and thoughts of social theorists''. Greenwood Publishing Group, 2004, p.179.</ref><ref>Talcott Parsons, The * [[Tunnel vision (metaphor)]] ...

...that cause communicative practices and forms to evolve. This theory allows theorists and practitioners to anticipate or predict what will happen and explain wha ...bers introducing brief examples of humor, wordplay, and figures of speech (metaphor, simile) or elaborate analogies, fables, narratives, stories, or other crea ...

...ication, designation, likeness, [[analogy]], [[allegory]], [[metonymy]], [[metaphor]], [[symbol]]ism, signification, and communication. Other early theorists in the field of semiotics include [[Charles W. Morris]].<ref>1971, orig. 19 ...

...&pg=PA172 172]}} }}</ref> Another interpretation is given by communication theorists [[Claude Shannon]] and [[Warren Weaver]], who characterize communication as ...ation, but it has been applied to other fields as well. Some communication theorists, like Richard Braddock, have expanded it by including additional questions, ...

...n memes.<ref>{{harvnb|Sterelny|Griffiths|1999}}; p. 333</ref> [[Semiotic]] theorists such as [[Terrence Deacon]]<ref>{{cite journal |last1=Deacon |first1=Terren ...

...rst=Melanie |date=2013-09-05 |title=Clinically Significant Disturbance: On Theorists Who Theorize Theory of Mind |url=http://dsq-sds.org/article/view/3876 |jour ...ameera |date=June 2013 |title=A Critical Examination of Mindblindness as a Metaphor for Autism |url=https://onlinelibrary.wiley.com/doi/10.1111/cdep.12026 |jou ...

...[[Structural functionalism|functionalists]], [[conflict theories|conflict theorists]], and [[interactionism|interactionists]] in sociology.<ref name = colander ...rst1=W |last2=Hewitt |first2=CE |year=1981 |title=The Scientific Community Metaphor |url=http://dspace.mit.edu/bitstream/handle/1721.1/5693/AIM-641.pdf?sequenc ...

...The name has stuck, but makes Higgs wince and raises the hackles of other theorists. "I wish he hadn't done it," he says. "I have to explain to people it was a .... Tauber, Leon Chernyak, ''Metchnikoff and the origins of immunology: from metaphor to theory'', page 5.</ref> ...